How to evaluate the best Amazon PPC agency for your brand
Most "best amazon ppc agency" lists are pay-to-play. Here is a practical, unbiased framework to evaluate an Amazon PPC agency before you sign — plus a straight answer on what we do differently.
Written by operators who have hired, been hired by, and been fired by other Amazon PPC agencies.
Trusted by growing Amazon brands
6 questions to ask before you hire an Amazon PPC agency
Every Amazon PPC agency claims senior expertise, daily optimization, and profitable scale. Very few can defend those claims in the sales call. These six questions separate an agency that will actually move your business from one that will quietly bleed spend.
1. Who exactly is running my account, and how many other accounts do they run?
The single most predictive question. A senior operator running 3 accounts will beat a "senior strategist" whose 8 junior account managers each run 12 accounts.
2. Show me a real weekly report from another client.
If the report is a dashboard screenshot, run. If it is a written narrative — "here is what changed, why, and the two decisions we made" — that is an operator report.
3. What is your negative-keyword mining cadence?
The answer should be a specific weekly ritual with a search-term-report threshold. "We check regularly" is a red flag.
4. Do you get paid on ad spend, revenue, or a fixed retainer?
Ad-spend-based fees create the wrong incentive. Fixed retainers align the agency with margin, not spend.
5. How do you handle a listing that has an ad problem but a conversion-rate problem underneath?
The right answer is: they fix conversion first. Wrong answer: they turn ads down and blame the listing.
6. Can I talk to two current clients before we sign?
Any agency serious about their work will make that happen. Silence is the answer.
No obligation. Clear direction on the first call.
Operators, not order-takers
Real feedback from Amazon brands we run PPC and operations for.
“Hitesh and his team rebuilt our Amazon presence from the ground up. We went from chasing ACOS every week to actually scaling with confidence. No task-based busywork — just clear ownership and real decisions.”
Allan Wendling
Founder · iPrimio
“What stood out was the discipline. They fixed our listings and account health first, then scaled ads in a way that actually protected margin. The reporting is the cleanest we've ever worked with.”
Brand Team
E-commerce Lead · Touch Skin Care
“Every other agency wanted to throw more spend at the problem. First Page Consultants went deep on structure — keywords, campaigns, content — before scaling. That patience is exactly why it worked.”
Operations Team
Marketplace Lead · SlipToGrip
Simple, transparent pricing
No upsells. No hidden fees. No percentage-of-spend games.
- Full Amazon PPC management
- Daily optimization & monitoring
- Weekly performance reports
- Sponsored Products, Brands & Display
- Complete account setup & optimization
- Listing optimization for conversions
- Keyword research & content strategy
- Brand Registry & account health
10+ years in Amazon Ads and operations
Brands scaled from zero to multi million revenue
Experience across US, Canada, UK and India
Trusted by DTC brands, aggregators, and VC backed portfolios
Hitesh Aswani
Founder and Principal
Started as an Amazon seller in 2013. Built, scaled, and exited brands. Now leads a focused Amazon Ads and account management team supporting growth focused brands globally.
Frequently Asked Questions
What Amazon brands ask us before booking a strategy call.
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